SISTERHOOD SESSIONS: WEEK 5 | PREVIOUS WEEK

In today’s Social Media session week, we’ll be going through social media FAQs, since half the group hasn’t started using social media for their business or brand.
There are two types of WordPress websites. First, there is WordPress.org also known as self-hosted WordPress, and then there is WordPress.com. I recommend using self-hosted WordPress.org because it gives you access to all the WordPress and is perfect for small-medium businesses.
There is no one-size-fits-all answer as to when you should be posting on Facebook or any social media at that. The best time for your business depends on several factors like your industry and your audience activity. No matter when you post on Facebook, the truth is that an algorithm controls when your content gets seen. That doesn’t mean Facebook isn’t a worthwhile tool for your business, but you should look for ways to connect with your fans on other social media platforms, as well as through your email list. Email marketing allows you to reach your audience directly, in a place they visit every day: their inbox. Start encouraging your Facebook fans to join your mailing list by sharing your latest email newsletter, along with a signup link. You can also use Facebook and Instagram to build brand awareness – and your business – with social marketing.
This again depends on your audience. For those who already have social media accounts, you can use your analytics to plan the best time and content to post for your current audience.
Social media analytics help businesses and individuals understand how their customers behave online. They then use this data to inform decisions and marketing activities, analysing how effective their efforts are.  Analytics can help you find out when your fans/audience is active, view the reach and engagement of your posts and what your best post type is. This can help you make informed decisions as to what your audience may want more of.

Facebook is still one of the best ways to make a great first impression on potential customers.

It’s important to move your relationships beyond social media and use Facebook to grow your email list.

Email marketing gives you the power to reach your contacts on your own terms. You can send a message to your contacts directly and track your results to see which contacts are engaging with your content.

  • Use the Facebook Call to Action Button
  • Add your active link in your Instagram bio
  • Run a contest or competition
  • Offer exclusive content
  • Share your newsletters (you can do this with MailChimp)
  • Run a Facebook or Instagram ad
There is a growing number of people that follow different hashtags on Instagram. The easiest way to get in front of them is to add relevant hashtags to your posts and stories. All you need to do is paste a list of hashtags related to your content and your Instagram posts will appear in the feeds of the people that follow the hashtags that you have selected. Keyword Tool will help you to generate and select hundreds or even thousands of relevant hashtags in a matter of seconds. https://keywordtool.io/instagram
There are many different websites, apps and software to help you manage your social media, one of my favourites is Later.com

The key ingredient for doing social media marketing well is having a strategy.

Without a strategy, you might be posting on social media platforms for the sake of posting. Without understanding what your goals are, who your target audience is, and what they want, it’ll be hard to achieve results on social media.

Whether you want to grow your brand through social media or to level up as a social media marketer, developing a social media marketing strategy is essential.

Your strategy should include:

  • Your posting frequency
  • The type of content you plan on posting
  • Your goals and objectives
    An actionable growth plan
  • What and how to track and measure your growth

NEXT SESSION

In our next session we’ll be creating content using Photopea (Free, online photoshop alternative) and an app called In-Shot.

YOU WILL NEED ACCESS TO A LAPTOP FOR PHOTOPEA AND I WILL RECORD AN IN-SHOT DEMO AND POST IT HERE. 

Before the next session please download In-Shot on your phone- https://inshot.com/

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Rozina has over 12 years content creation experience and is here to help you through your course needs. Her areas of expertise are visual design, strategy and content marketing.

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